The food and beverage industry is extremely competitive — making it a tough market to succeed in. With so many products for consumers to choose from (both on shelves and online), it’s imperative for food suppliers to stand out by creating a unique, memorable brand…and custom food packaging is one of the best ways to accomplish that.
So, in this article, we’ll be outlining the advantages of custom-printed food packaging bags — along with some important considerations to keep in mind when ordering your custom food bags.
Benefits of Custom-Printed Food Packaging Bags
When it comes to packaged food products, the overall customer experience extends beyond the food itself: packaging also plays a very influential role. Custom-printed bags elevate the look and feel of your products while simultaneously allowing you to convey your brand’s image. And, on that note, let’s further unpack each of those concepts:
Enhanced Aesthetic (Shelf Appeal)
Humans are naturally visual creatures — which is why your packaging’s aesthetic is so important from a marketing and sales standpoint. One Ipsos survey found that 72% of Americans agree packaging affects their purchase decisions — and this phenomenon can have a profound impact on your bottom line. 30% of businesses report a significant lift in revenue following a packaging improvement.
Packaging is usually the first thing consumers notice when evaluating product options. Given this fact, packaging that is eye-catching or visually appealing will have a distinct advantage. With custom-printed food bags, you can utilize colors, designs, and images to make your products stand out, ultimately enticing consumers to buy.
Branding & Messaging
In addition to aesthetic appeal, packaging also serves as a powerful branding medium. Branding involves aesthetics (color palettes, logos, etc.), but it also goes deeper by communicating ideas/values and evoking various emotions that can influence consumer behavior. And, when a brand resonates with consumers, this fosters brand loyalty and repeat purchases over the long term.
One of the main ways that brands communicate their values with consumers is via brand messaging. In a marketing context, ‘messaging’ refers not only to the literal words and phrases brands use, but also to the emotional connotations those words and phrases carry. Across all industries, brand messaging has proven to be a highly effective marketing tactic — and custom-printed food packaging bags are the perfect way to showcase your brand’s message.
Key Considerations When Ordering Custom-Printed Food Packaging Bags
Now that we’ve discussed the benefits of custom food packaging bags, let’s review some important decisions to make before placing your order.
Bag Material and Specifications
Before you get into the customization aspects, you must first determine the right size and thickness for your bags. This will mainly depend on the product’s dimensions and weight. Obviously, you’ll need bags that are large enough to fit the product — but if you go too large, you’ll be wasting material. So, you’ll need to find bag dimensions that fit the product neatly without being oversized.
Next, you’ll need to select a material to fit your needs. LDPE is one of the most common plastics for food packaging, but there are other options to consider (e.g. HDPE, Metallocene, EVA, LLDPE, etc.). You’ll also need to choose an appropriate thickness, which can range anywhere from 0.5-6 mil. Thicker bags provide additional protection and puncture resistance, so they may be necessary for heavier products or items with protruding corners.
*If you need help determining which material/specifications are best suited to your application, our experts here at A-Pac Manufacturing would be happy to assist you. Contact our team for a free consultation.
Once you’ve determined your bag dimensions and thickness, the next step is to choose your order quantity. Like bag specifications, the key here is to find a balance between too much versus not enough. With larger quantities, you’ll enjoy a lower cost per unit. However, ordering an excessive surplus will waste material and money.
Furthermore, some small businesses struggle with manufacturers’ minimum order requirements — when even the minimum order is substantially more than the business needs. That’s why, at A-Pac Manufacturing, we stand firmly behind our ‘No Minimum Order’ policy.
Custom Poly Bags for Food Packaging
If you own or help manage a business in the food industry, you know how important it is to stand out against your competitors…and customized packaging is a simple, yet effective way to set your brand apart. At A-Pac Manufacturing, we specialize in custom poly bag solutions with rapid lead times with no minimum order requirements. Contact our team to learn more about how we can help you with your custom food packaging needs.